Google Ads Management(PPC)
We start by comprehending the client's company, sector, target market, and overall marketing objectives.
The Google Ads campaign's next step involves defining specific, quantifiable goals, such as growing website traffic, generating leads, or boosting online sales. Along with regular meetings to evaluate progress, respond to concerns, and align strategies with changing goals, we give customers in-depth reports on campaign performance that include insights and recommendations.
Keyword Research
Prioritize keywords based on relevance, search volume, competition, and potential ROI.
Campaign Structure
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Segment campaigns by product or service type, location, or other relevant factors to ensure better control and targeting.
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Create eye-catching ad creatives, including images and videos, as applicable.
Conversion Tracking
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Determine the best times and days to display ads based on when the target audience is most active.
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Set up conversion tracking to measure the success of the campaign, such as form submissions, phone calls, or e-commerce transactions.
Quality Score Optimization
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Focus on improving Quality Scores by ensuring keyword relevance, click-through rates (CTR), and landing page experience.
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Higher Quality Scores can lead to lower costs per click (CPC) and better ad positions.
Negative Keywords
Implement a negative keyword strategy to filter out irrelevant traffic and reduce ad spend on irrelevant clicks.
Budget Allocation
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Determine the campaign budget based on the client's goals and the competitiveness of the chosen keywords.
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Allocate budget to different campaigns and ad groups strategically.
Ad Extensions
Utilize ad extensions like site link extensions, callout extensions, and structured snippet extensions to provide additional information and encourage clicks.
Geo-Targeting
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Use geographic targeting to reach specific regions, cities, or countries where the client's target audience is located.
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Adjust bids and messaging based on location.
Ad Testing and Optimization
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Continuously A/B test ad variations to identify which messaging, headlines, and creatives perform best.
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Optimize underperforming ads by pausing or revising them.
Monitoring and Analysis
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Regularly monitor campaign performance and key metrics, such as CTR, conversion rates, and ROI.
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Use Google Ads reports and analytics tools to gain insights.
What Our Clients Say
Kiera Jordan
They stood out right away due to their in-depth knowledge of Google Ads and dedication to developing tactics that were tailored to meet our particular objectives. They have regularly brought high-quality traffic to our website through their rigorous keyword research, ad optimization, and bid management. Our bottom line has immediately benefited from the substantial increase in leads and conversions.